I was spending $20,000 each month on SEO and not getting what I wanted – that is, before I met one of the The PurImpression partners in a chance meeting through a friend. Now they have totally redone my site, my links, my information network and social and I spend less and get more traffic – which leads to more conversions. What else can you say?
They understand how the online pieces go together and feed from each other to grow into a market and branding engine. It starts at your domain. Then your website develops your core, then your social drives brand, image, and traffic, then content and articles keep it current, then… SEO, Social Media Management, Pay-per-Click, Articles and blogging, linking, and … always and …
It is a huge process and proper development and management are crucial to having a website or having a marketing engine driving traffic, business, and brand.
The Social Gravity
newsletter
You want to be inspired? Or just socially informed? The Social Gravity is a periodic newsletter to pass on breaking social strategies and the best from our blog. Enjoy.
It starts with a plan. What should be your online identity? Who is your target audience and how do you reach them? This defines your Strategy. The Strategy drives your first pieces, like a world-class website (all buzz-words implied like Responsive and Dynamic). Success lies in putting what you need together correctly; establishing a solid foundation, then weaving in the social and other pieces correctly way to create a marketing infrastructure that works.
Not the web, your web. It is the inter-relationships between all your online components that create the identity. How these work together to communicate is what establishes your brand and your customer following. Many people jump into these technologies without an overall plan of how it will work and what it will accomplish. A few stumble upon success, but most succeed in damaging their image.
Start with your website. Then add the social accounts. Then move from there to make it work for you. All your online activities can drive new and continued business – but you have to do it correctly.
All the work and effort you put into creating the perfectly integrated system online you can’t afford to let it fall apart. Proper maintenance, well… maintains all that you have gained and more. Constant evolution of content and new material bring ranking and loyalty. It further continues your customer’s journey to familiarity, trust, business then referrals. In short, customers need to: find you, recognize you (or at least feel confident in your professionalism), trust that you will do a good job, then give you their business. The good service you do will spread the word so they forward on your name to others. Remember, nothing has changed – ultimately, you have 3-seconds to create that first impression.
What do our clients say?
The time you stop thinking about what the internet can do for you, and start making it happen.
blog
Social media is more than Facebook or Twitter. It is every single thing you put online publically. The Social Gravity pulls everyone and everything together online… (Newton might say, it is directly proportionate to the product of their liked masses.)
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New business is everywhere – it is just a matter of putting yourself strategically in its path.